A S I L I definition- Swahili for origin, nature, natural
Asili Naturals Founder & CEO Trenise Watson has created homemade skin care products for years using ingredients from her kitchen. She has had the pleasure of working with her Head Chemist Dr. Moe, who has helped formulate her skin care products along the way.
Like anyone else, Trenise use to buy skin care products from commercial skin care brands, to treat her sensitive and combination skin. While using the products she often noticed that they would irritate and regularly dry out her face, leaving it to look dry and look dull. This prompted her to start reading the list of ingredients on her commercial-bought products. Which eventually drove her to conduct research on them, to figure out the meaning of each ingredient along with it's benefits.
She found that the products she used on a regular basis contained harmful chemicals that were too harsh for the skin. Aggressive ingredients such as alcohols- used to stabilize products but causes dry skin (good and bad alcohols), parabens- synthetic preservatives that alter the hormones in the body, sulfates- cleansing and foaming agents that dries out the skin and depletes its natural oils, harsh fragrances- that irritate the skin, and other harmful ingredients.
After extensive research, Trenise decided that it would be better for her health if she made her own homemade skin care with natural ingredients. She wanted to be in control of what she applied to her face, as the products she currently used were too harsh for her skin. She began researching how to make homemade facial cleansers, mask, scrubs, soap, moisturizers, etc. In addition, to experimenting in the kitchen, creating her own concoctions.
Her first facial mask was a banana and honey consistency that she used everyday. She would create the batch and have Dr. Moe test it to make sure that it was formulated properly and then apply it to her face. Trenise received so many compliments on the condition and the glow of her skin. She said, "my family and friends would constantly ask me to make them batches of my homemade skin care products".
After years of trial and error and R&D she made a conscious decision to create a 100% natural skin care company using only plant-based ingredients. Her goal was to provide healthy skin care products to people from all over the world. She wanted to create a brand that used healthy and honest ingredients to improve and maintain the quality the skin. In addition, create awareness about animal testing since she is against animal cruelty.
Asili Naturals is a brand that stands for healthy skin, confidence and integrity. We believe that people should feel beautiful and confident in their own skin. Which is one of the reasons why we use plant-based ingredients to formulate our products. Our goal is to improve the condition of the skin and preserve it as it matures not harm it by using harsh chemicals to our formulate of products.